football got rid of that technology in the 1970s. as twisted as it sounds, we equip the football players in the country than we do our soldiers and marines. coaching got better. heads up tackling. coaches not, you know, no longer saying put your head between the numbers and that sort of thing. all of these things combined to bring football from a point where they had 36 deaths from collisions in 19 # 68 to last season with two deaths from collisions. the game got dramatically safer. at the time we gave football a pat on the back, it's a kick below the belt. you know, to put it in perspective, more kids died last year getting struck by lightning playing football last season than getting struck by other players. when you, you know, the perception you glean from the news is that the game is more dangerous than ever. it's safer than ever. i think one of the ways you grasp that the game is safer than ever, it's how the conversation shifted. no one talks about players killed on the field anymore. they talk about players getting concussions